Navigating healthcare is hard.

Imagine a health expert doing it for you — covered by insurance.

Here's how it works:

At Baba, we believe healing begins with feeling heard.

  1. Consultation

Start with a quick call to share your health needs and goals.

2. Meet Your Advocate

You’re matched with a dedicated care advocate who manages everything.

10+

Years of experience

50+

Patient cases each personally managed

3. Focus on You

We handle the logistics, calls, and paperwork while you focus on your health and peace of mind.

+98%

Feel better and have less stress

In collaboration with

How we can help you

Your personal advocate will do whatever it takes to get you the care you deserve.

No more calls, forms, or fine print.

Your personal advocate takes over the hard parts, from insurance questions to scheduling, so you can focus on feeling better, not figuring things out.

Insurance & Benefits

  • No more guessing or fighting for what's covered by your insurance.

  • No more calling insurance to appeal for pre-authorization denials or delays.

Prescriptions & Savings

  • Your advocate can search for cheaper meds or financial help to cover medical expenses.

  • Got an unexpected bill? Your advocate evaluates if it's fair.

Real people, supported by AI.

Medication/Appointment Reminders

Text and phone reminders for all your medications and appointments.

Brain screen phone calls

Your voice can give hints of changes in brain health. Schedule recurring calls with Baba to track changes through short cognitive screens.

AI Companionship

Over text and voice calls, get instant prayer, therapy, news, games, conversation. Infinitely patient. Call or text anytime— no new devices or apps needed.

Trusted by families like yours:

“My mornings used to start in silence. Now, I look forward to a cheerful call that makes me laugh before my coffee. It feels like friendship.”

Michael

,

76

“It’s not just words. It’s warmth, attention, and the feeling that I matter. A simple call, yet it stays with me all day.”

Larry

,

82

“I didn't even realize how much help was available to me until I talked to Baba. It's like having an assistant in my pocket.”

Chris

,

78

Easier care for people across all 50 states

2,500+

2,500+

2,500+

Individuals & Families Helped

2 days

Average time to consultation

27+

27+

27+

Average years of experience of advocate

10k +

10k +

10k +

Hours of talk time and support.

Your Questions Answered

Your Questions Answered

Your Questions Answered

Everything You Need to Know Before Starting Your Journey

Everything You Need to Know Before Starting Your Journey

Everything You Need to Know Before Starting Your Journey

Does my insurance cover this, and will I have to pay anything?

Advocates from Baba are covered by Medicare, so most patients pay nothing out of pocket for our services. If there is any cost-sharing or fee based on your specific insurance arrangement, your Advocate will explain this clearly up front so you’re never surprised by a bill.

Is Baba AI or humans?

What is a Care Advocate?

Why do I need a Care Advocate?

Does my insurance cover this, and will I have to pay anything?

Advocates from Baba are covered by Medicare, so most patients pay nothing out of pocket for our services. If there is any cost-sharing or fee based on your specific insurance arrangement, your Advocate will explain this clearly up front so you’re never surprised by a bill.

Is Baba AI or humans?

What is a Care Advocate?

Why do I need a Care Advocate?

Does my insurance cover this, and will I have to pay anything?

Advocates from Baba are covered by Medicare, so most patients pay nothing out of pocket for our services. If there is any cost-sharing or fee based on your specific insurance arrangement, your Advocate will explain this clearly up front so you’re never surprised by a bill.

Is Baba AI or humans?

What is a Care Advocate?

Why do I need a Care Advocate?

What’s New on the Blog

We’re here when you need us.

Have questions or just want to see how Baba can help?
Reach out anytime, we’ll guide you every step of the way.

Have questions or just want to see how Baba can help? Reach out anytime, we’ll guide you every step of the way.

Baba Care, Inc. is a private online software technology company not affiliated with nor endorsed by any Government agency. Baba Care, Inc. does not charge clients for any official Government forms; however, we charge fees for the use of Baba Care, Inc. software in assisting clients with accurately completing such forms. Baba Care, Inc. is not a financial, accounting or law firm and does not provide legal or financial advice.

Baba Care, Inc. is a private online software technology company not affiliated with nor endorsed by any Government agency. Baba Care, Inc. does not charge clients for any official Government forms; however, we charge fees for the use of Baba Care, Inc. software in assisting clients with accurately completing such forms. Baba Care, Inc. is not a financial, accounting or law firm and does not provide legal or financial advice.

Baba Care, Inc. is a private online software technology company not affiliated with nor endorsed by any Government agency. Baba Care, Inc. does not charge clients for any official Government forms; however, we charge fees for the use of Baba Care, Inc. software in assisting clients with accurately completing such forms. Baba Care, Inc. is not a financial, accounting or law firm and does not provide legal or financial advice.