Never fight a Medicare “no” alone.
Baba pairs you with a dedicated healthcare advocate — a real person who takes over the appeals, the confusing bills, the prior authorizations, and the hold music. Advocates from Baba are covered by Medicare, so most people pay nothing out of pocket.
Prefer to talk? Call (833) 255-7117Baba advocate case file
Your case. One advocate.
Your Baba advocate
One person owns the follow-through.
Your kitchen table
Sound familiar?
If any of this is sitting on your kitchen table, this page is for you.
- A letter that says “denied” — for care your doctor already ordered
- A hospital bill you don’t understand — and nobody will explain it
- A plan demanding “prior authorization” — while you wait in pain
- A serious diagnosis — kidney disease, cancer, Parkinson’s, dementia — and paperwork that never stops
- You’re the caregiver — doing all of this for someone you love, on top of everything else
You’ve learned the rules from Kwame’s videos. An advocate is the person who runs them for you.
Your advocate’s desk
One advocate. The whole fight.
- Appeals denials and prior authorizations
- Reviews medical bills and prescription costs
- Coordinates appointments, records, and care
- Explains what happens next in plain English
How it works
Start online, then choose a time for a 15-minute intake call.
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Tell us what’s going on
Share who needs help, what feels stuck, and your coverage details.
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Choose a time to talk
Book a 15-minute intake call with a Baba provider at a time that works for you.
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Meet your advocate
After your intake, you’re matched with the person who takes on the calls and follow-through.
The straight answer on cost
Advocates from Baba are covered by Medicare. Most people pay nothing out of pocket. If your specific insurance arrangement involves any cost-sharing, your advocate will explain it clearly.
That promise is a big part of why I put my name next to Baba’s.
No panic. No politics. Just clarity.
From Kwame
“I built My Medicare Rulebook so you’d know the rules. Baba is who I send you to when you want someone to run those rules for you — someone whose whole job is fighting on your side of the desk.”
— Kwame Kuadey, Benefits Insider
Benefits Insider has an advertising partnership with Baba.
Quick questions
Straight answers before you get started.
Is Baba an insurance company?
No. Baba's advocates don't sell insurance. They work on your problems, period.
Is this a government program?
No. Baba is a private advocacy service, not affiliated with or endorsed by Medicare or any government agency. (Neither is Benefits Insider.)
Who can use Baba?
Medicare and Medicare Advantage beneficiaries in all 50 states.
Can I do this for my mom or dad?
Yes — caregivers start the exact same way. Answer the questions on their behalf and the advocate will guide you both from there.
What does it cost?
Advocates from Baba are covered by Medicare, and most people pay nothing out of pocket.
The rules are public. The fight doesn’t have to be yours.
Baba and Benefits Insider are not affiliated with or endorsed by Medicare or any government agency.